CABINET PAPER – MICE STATISTICS
The marketing sub-committee headed by Ms. Janice Hakel-Ranasinghe attended the SLCB marketing meetings and worked on a cabinet paper for MICE data collection.
The below recommendations were made and incorporated.
- It is recommended to create a separate visa category for MICE/Business Events and charge an equal.
- Visa rate in line with the rate applicable on Tourist Visa to encourage the MICE/Business Events industry in Sri Lanka.
- Rename the wording “Conferences” as “MICE/Business Events or “Meetings, Incentives, Conferences & Exhibitions/Events” of the Immigration Arrival Card to capture the MICE arrivals.
- It is recommended to have a separate Immigration counter at the Airport for MICE/Business Events visitors to emphasize Sri Lanka as business destination and enable fast track of the immigration clearance process.