The marketing sub-committee headed by Ms. Janice Hakel-Ranasinghe attended the SLCB marketing meetings and worked on a cabinet paper for MICE data collection.

The below recommendations were made and incorporated.

  1. It is recommended to create a separate visa category for MICE/Business Events and charge an equal.
  2. Visa rate in line with the rate applicable on Tourist Visa to encourage the MICE/Business Events industry in Sri Lanka.
  3. Rename the wording “Conferences” as “MICE/Business Events or “Meetings, Incentives, Conferences & Exhibitions/Events” of the Immigration Arrival Card to capture the MICE arrivals.
  4. It is recommended to have a separate Immigration counter at the Airport for MICE/Business Events visitors to emphasize Sri Lanka as business destination and enable fast track of the immigration clearance process.

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